AMDP Proposal Draft

 

TO: Clark Hansen, CEO, AMDP

FROM: Brooke Hill, Research and Development Analyst, AMDP

DATE: March 11, 2022

SUBJECT: Proposal to Invest in Playa Viva

As a Research and Development Analyst, I was asked to research potential investment opportunities for ADMP that are committed to social responsibility, environmental awareness, and sustainable financial success. After extensive research, I highly recommend Playa Viva, an eco-friendly luxury hotel in Mexico, for this investment.

ADMP Investment Standards

Before I share more about Playa Viva, I have summarized the standards that ADMP strives to uphold in their future investments. Playa Viva was evaluated on the following criteria:

Triple Bottom Line

The Triple Bottom Line is a comprehensive framework used to measure companies’ profitability and sustainable practices by considering the three P’s of the bottom line:

• People: fair and beneficial treatment towards everyone involved in the business including employees, suppliers, and customers

• Planet: practices that attempt to make the company more environmentally-friendly and minimize harm to the environment

• Profit: the financial profitability of the company while maintaining a sustainable business model

Corporate Social Responsibility

Corporate Social Responsibility (CSR) 

Social Enterprise

A social enterprise

Carbon Footprint

The carbon footprint

Playa Viva

Background on Playa Viva

Playa Viva is an eco-friendly luxury hotel located in Juluchuca, Mexico. Founded in 2006, Playa Viva strives to incorporate regenerative practices in every aspect of the hotel. While green and sustainable practices focus on improving and eliminating damage to the environment, Playa Viva’s regenerative practices aim to improve the environment— to make it better than what they started with. 

Works Cited

“A Simple Explanation of the Triple Bottom Line: University of Wisconsin.” University of Wisconsin Sustainable Management Degree, sustain.wisconsin.edu/sustainability/triple- bottom-line/.